3 Things I Wish I’d Known Sooner About Marketing

I’ve been working in the marketing field for almost 20 years now.  It’s a field of constant learning and growth. Looking back, I’ve identified three things that I wish I learned [...]


An Introduction to On-Page SEO

On-Page SEO may sound like a scary and complicated term for a difficult topic best handled by experts, but it’s probably one of the easiest types of SEO for a beginner to get involved with. What [...]


6 Tips to Improve Your Blogger Outreach

You’ve probably heard that blogger outreach is an important step in the new digital age. Bloggers have highly targeted and engaged audiences. Furthermore, people tend to trust a blogger more than [...]


60 Seconds on the Internet – Facebook, Instagram, Amazon, Apple, YouTube and more – INFOGRAPHIC

The amount of data created every minute on the Internet is staggering. You might not think about it much when you’re uploading a photo to Facebook or streaming a movie from Netflix but all this [...]


Crucial Skills for a Marketing Career

I’ve been working in marketing for over 18 years and love the field. It has a unique place in the business world because it’s a blend of so many different disciplines and is constantly changing. [...]


5 Ways to Improve Email Marketing for Small Business

As we are about to explore together, email marketing for small business is not only cost-effective, but it can be incredibly powerful. In recent years, some online marketers have proclaimed email [...]


Outbound Marketing vs. Inbound Marketing?

Outbound marketing is when you get your marketing message across by buying someone’s attention. This includes, direct paper mail, radio, TV advertisements, sales flyers, search engine marketing, [...]


3 Ways to Legally Protect Your Business

So you’ve finally started the business of your dreams. You’ve picked out a name, a location for your store front, and maybe even a business motto. The next step in making things official is [...]


Blogger Influence in Purchasing Decisions

Being an avid blogger and content marketer, I know the power of a blog. Over 84% of people make purchases after reading about a product on a blog… now that’s power! One of the surprising facts [...]