Google is a massive company, they are the number one website both in the US and around the globe according to Alexa.com. They have a market cap of $158 billion dollars! Google is estimated to run over one million computer servers around the world and processes over one billion search requests. Many people assume that Google is a massive technology company but that’s only partly true. A whopping 96 percent of Google’s revenue comes from advertising. This really makes Google an advertising company over a technology company. All those technology initiatives serve to support their advertising platform, Adwords.
Google collects a lot of user data to support Adwords. One question a lot of people want to know when hearing about how much data collects is: “What does Google know about me?” Here’s a great infographic that explains how Google collects data.