Coming up with ideas to write about can be a little tough for everyone sometimes. I even wrote a book on the subject for B2B blogs based on a scratch file I created over the years. The book is a long list of 365 story ideas that a business can use to fill their blog. Now, I’m going to share with you another approach that I use that can get you new story ideas with a guaranteed audience – Google Keyword Planner Tool.
See, the Google Keyword Planner Tool gives you a list of popular search terms for a given subject. It’s an incredible means to discover new topics that people are already searching for, and you can even sort it based on average monthly searches. Sometimes by using it I discover untouched topic gems that haven’t been covered to death by other people. You can even see the suggested bid for a given keyword that gives you an indication of the value of that keyword for advertisers. If you run a blog that depends on advertising, this might be a great approach to write into high dollar areas of your market.
Here’s a screenshot of the results for the term “Content Marketing.” Read more →