Are you seeing other people’s profile page with the new design and are a little bit jelly?
You don’t have to be a movie star or musician to get the new design right now. Just click the link below: Read more →
Towards the end of the year 2013, Apple bragged that the iTunes App Store, had more than one million apps. Many new app developers think they will design the perfect app, and somehow it will go viral and millions of users will easily find their app and download it, however this is far from reality.
Apple users are obsessed with downloading and using new apps. Since the launch of the Apple App store, people have downloaded more than 60 billion apps. However, it is shocking to know that reports reveal that almost 50% of the profit is made by 0.1% of the apps that are available. You cannot expect your app to be discovered by users without hardcore advertising and marketing. Even famous apps like “Clash of Clans” resort to television ads so that they stay in the public eye.
The question arises that if you have developed a great app, what steps should you take to get your app known? I recommend initiating a content marketing program. (If you’re new to content marketing read: “What is Content Marketing”).
Over the last decade the percentage of budgets spent on content marketing has grown exponentially by B2B & B2C businesses. Surveys have shown that companies are now spending over 30% of their marketing budgets on content marketing. It is expected that these figures will continue to rise over the course of the next few year.
Here are 7 short tips to develop and grow your app with the help of content marketing.
Content marketing is a powerful method of driving traffic and works hand in hand with social media. They are the yin and yang of online marketing and should be included in every marketing budget, especially to cut through the clutter for app marketing.
Most people, when they think about political marketing, think of huge budgets and national presidential ad campaigns, but there are thousands of smaller candidates that run every year with shoestring budgets. Social media is the perfect platform to reach their target audience inexpensively and effectively. Here are tips that can help politicians take their campaigns to the next level: Read more →
I hate comment spammers, I’m sure if your running a blog as well, you hate them too. They are parasites of the web that waste everyone’s time and provide no added value. They are also going on the assumption that Google even pays attention to their comment links. Here is what Matt Cutts from Google says about it:
“If your primary link building strategy is to leave comments all over the web, to the degree that you have a huge fraction of your link portfolio comments, and no real people linking to you, then at some point that can be considered a link scheme. At a very high level we reserve the right to take action on any sort of deceptive or manipulative link schemes that we consider to be distorting or rankings.”
So, if they are doing this as a link building strategy, Google will discover them and I’m sure they will penalize their activity.
Now a funny thing happened the other day, I get a few blog comments that I needed to review before allowing them to be posted. I get a few spam comments that pass by Akismet (WordPress spam comment detection tool) every day that I need to review. Yesterday, I had one of these Nerf herders do a quick copy and paste and he actually posted his entire script. It’s actually quite long but it’s worth going though for a chuckle. All are generic and give false praise to the blog owner to try to inflate their ego and get approved.
Without further ado, here is the script below. Hopefully, Akismet and others can use it to improve their spam filtering. Maybe even Google can use it, anyone know Matt Cutts? Please comment below if you have any ideas: Read more →
Every day, millions of blog posts are written and posted on social media. Most of them, quite frankly, will barely be read. They will come and go like waves on a beach, soon to be forgotten by their writers and never discovered by readers. The funny thing is, many of these articles could be quite useful to readers, but a poorly written headline kills any chance of getting clicks.
You see, to really develop an audience from social media for your blog, you need to have the best blog headlines that get clicks. They must engage the user, enticing them to learn more. Remember, headlines are often the only thing someone sees on social media before deciding whether or not they want to click on your article. Writing a powerful headline actually isn’t that hard if you follow these tips: Read more →
Every day, people ask me about the latest tricks and tips to market their products and services. There is always something new in the online marketing space: tools, software, techniques, etc., but I’m going to forget about that today and talk about the basics of getting people to convert online.
We are all hard-wired with some basic human responses. Learning about key psychological sales triggers will give you a fundamental understanding of human nature that you can use to increase your sales, regardless of the specific tricks and tools you use. Read more →