Have you seen that Guy Kawasaki (@GuyKawasaki) is now the Chief Evangelist at Canva? If you don’t know who Guy is, he became famous as the Chief Evangelist of Apple back in the 80’s and has written over a dozen books. This got me thinking: What’s a brand evangelist really worth? Is this something that other companies should be considering?
I contemplated it this morning while nursing my Cuban coffee, and I’ve concluded that it should definitely be on your radar (I’ll list the reasons why in a moment). This approach can work for companies of all sizes and budgets. The trick is finding the right brand evangelist for your company and working with them on an ongoing basis to help grow your brand. They can develop content, spread it socially, and give your company greater credibility. Read more →