If I was down to the last dollar of my marketing budget I’d spend it on PR!– Bill Gates
PR is a true essential if you want to grow your business. PR separates good companies from great ones and gets your company into the global conversation. If you have ever tried to get PR for your company, you know the process can be daunting, but with a good strategy in place and some persistence, you can get some game-changing coverage. Just remember, PR is a marathon, not a sprint. No one article will change consumer perception of your company nor lead millions of people to knock on your door (unless it’s on Oprah!).
Start off by finding a quiet place to ask yourself the following questions: Read more →