Marketers have long known that people buy because of the influence of others. You might be shopping for a new car and turn to a friend who reads everything about cars for advice. While everyone has been aware of this peer influence, in the past, marketers have had limited tools to target these influencers.
With the advent of social media, email and blogging over the last 10 years, the power of these influencers has grown substantially. It is no longer one guy talking to his buddy about what car to buy; it’s a single individual with influence on the purchasing power of thousands of people.
Who Are Influencers? Read more →