Outbound marketing is when you get your marketing message across by buying someone’s attention. This includes, direct paper mail, radio, TV advertisements, sales flyers, search engine marketing, telemarketing ( or cold-calling) and traditional advertising. Outbound is also called “Interruption marketing,” because your potential customer is doing something else when they are interrupted with your message.
Inbound marketing takes a completely different approach. This marketing technique offers things of value to your potential customer and usually educates them on your industry or product. This brings people to your website to consume things like blog posts, podcasts, videos, free eBooks (like my free eBook), whitepapers and more.
Both techniques work but inbound marketing usually has a lower cost per lead or sale. Most companies I work with do a blend of both techniques to build awareness, educate and increase sales. Sometimes you’ll see “experts” preaching about inbound so much and try and convince you that there isn’t any value in outbound techniques anymore. I believe this to be total B.S.! Read more →